Online Reputation Management - Braindeck


Your company goes to great lengths to ensure that your clients are satisfied. You build one-on-one relationships with customers and work relentlessly to develop new goods and services to fulfil their demands. Even with the best customer service, a company’s reputation is destined to suffer from time to time. A consumer leaves a scathing review on the internet for all to see. Alternatively, a less-than-flattering media article may go well beyond your expectations. This is where reputation management on the internet comes into play. Negative customer feedback may be minimized and your internet presence kept as good as possible by actively maintaining your reputation.

You can look it up on Google. What are your first impressions? Is it true that you are fairly represented?

Everybody has a reputation on the internet. Is it possible for you to have a say in yours?

Take control of the online dialogue with online reputation management (ORM). When people search for you on the Internet, it’s approaches and strategies guarantee that they discover the proper resources.


The goal of online reputation management is to achieve balance, fight false trends, and allow you to present yourself in the best possible light.

There are two online reputation cycles.

  • Vicious Cycle: If you ignore your online reputation, you risk becoming a victim of a never-ending cycle of rumours and falsehoods.

    • On the internet, low-quality, obsolete, deceptive, or harmful material ranks highly.
    • Surprising or shocking results pique people’s interest.
    • Users seem to enjoy these links, so search engines continue to boost them.
    • The reach and impact of reputation-damaging materials are amplified by social media.
    • More links and traffic are generated as a result of follow-up articles, criticism, and online chatter, which validates the unfavourable materials.

    Virtuous Cycle: If you look after your online reputation, you’ll build a virtuous cycle of positive, high-quality items that reflect positively on you.

    • On the internet, high-quality, current, accurate, and balanced material is highly valued.
    • People are prone to clicking on results that appear to be the most likely to give the information they want.
    • Users enjoy these helpful links, so search engines continue to boost them.
    • Social media expands the reach and impact of interesting, high-quality content.
    • Follow-up information, media attention, and new developments that are positive increase the number of connections and traffic to the good materials.

Why should you be concerned with your internet reputation?

It’s nearly time to abandon the word “online” since online reputation has become so prevalent.

People not only consider the Internet to be their primary source of information, but they also believe what it says. They make judgments based on what they discover online, which is much more essential.

  • Two-thirds of individuals believe the Internet is the most trustworthy source of information about a person or a company (Edelman Insights)
  • 70% of hiring managers have turned down an applicant because of something they discovered on the internet (Cross-Tab)
  • 97 percent of individuals browse internet reviews when looking for a local business (BIA Kelsey)
  • A mismatch between the buzz and the reality causes about 80% of reputation loss (Digimind)

With figures like these, it’s evident that what occurs online has an impact on your whole life.


Your reputation is being built for you by others.

While it’s reassuring to believe you have some influence over what others think of you, you actually have very little control over your internet reputation. In reality, what strangers on the internet believe and say about you when they find you online determines the majority of your reputation.


There are, however, things you can do to impact how people see you or your company. These efforts cost time (if you do it yourself) or money (if you hire someone to do it for you), but being able to control the conversation around your name is well worth it. Leaving your reputation to the vagaries of the internet is the worst thing you can do.


The lines between online and offline are blurring.

With each passing day, the internet world gets more and more integrated into our daily lives. You are more connected every day, even if you never touch a computer, thanks to smartphones, smart TVs, the “Internet of things,” and eventual self-driving automobiles.


That means there are more and more opportunities for you to leave a positive or bad online impression.

You may not believe that people are looking for you, but they most likely are. Among the most common explanations are:


  • Pre-interview research by employers
  • Landlords doing background checks on potential tenants
  • Children who are looking for information about their parents’ “true life”
  • Former colleagues seeking to share professional possibilities, curious significant others, and former colleagues looking to exchange professional opportunities
  • Admissions officers at colleges and universities assess potential students.
  • Risk evaluations by insurance firms

There is a lot of information about you online, no matter how “under the radar” or “low-tech” your lifestyle is—and others are looking at it.

Your internet reputation will last a lifetime.

If someone says something terrible about you online, it might hurt you in the long run, especially if you aren’t aware of it. You may never know why you didn’t get the place you wanted or why that fantastic interview resulted in no job offer.

It’s critical to monitor what others are saying about you online and rectify any falsehoods. (To get you started, here are some pointers.)

You should also keep track of what you post yourself for the same reasons. Even posts from decades ago might be used against you because of social media. Take a look at the following three instances, which are all rather different:

  • James Gunn: After some insensitive jokes he tweeted years ago surfaced, he was fired as the director of the Guardians of the Galaxy films.
  • Harvard admissions: Ten college applicants were denied admission to Harvard in 2017 due to objectionable social media posts.
  • NASA internship: A high-ranking NASA official witnessed Twitter user @NaomiH official using profanity in a #NASA-tagged message, and her internship position with NASA was withdrawn.

Why is it necessary to control our internet reputation?
Shouldn’t these difficulties go away by themselves, given how advanced information technology have become?
Regrettably, this is unlikely. Misalignments in online reputation are human issues, not technological ones.
We can only get what we ask for from Google’s algorithms. As a result, if we search for salacious gossip, conspiracy stories, and unfavorable reviews, those are the results that come up.
Search algorithms prioritize popularity

Because no algorithm can detect if material correctly reflects you, popularity becomes the primary criterion for determining what constitutes a good search result.

That’s why people’s internet reputations are often dominated by humiliating party images, spurious lawsuits rejected years ago, and other types of useless but exciting “clickbait.”


Online reputation management prioritizes balance

Online reputation management combats the human proclivity for gossip by ensuring that the things that really matter aren’t drowned out by the rumors.

Do you trust an algorithm that doesn’t recognize the difference between alluring and true information to appropriately portray your reputation? If not, you’ll need to devise a strategy for managing your internet reputation to safeguard your interests.

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