Digital Marketing - Braindeck

Digital Marketing

All marketing operations that take place on the internet are referred to as digital marketing, often known as online marketing. To engage with present and potential consumers, businesses use digital channels such as search engines, social media, email, and other websites. Communication via text or multimedia communications is also included. You can reach a broader audience with digital marketing than you could with traditional means, and you can target the prospects who are most likely to buy your product or service. It’s also generally less expensive than traditional advertising, and it allows you to track results on a daily basis and pivot as needed.

few Types of Digital Marketing

01.Search Engine Optimization (SEO)

This is the process of boosting the quantity of organic (or free) traffic to your website by optimizing it to “rank” higher in search engine results pages. Websites, blogs, and infographics are among the mediums that profit from SEO. There are several approaches to SEO that may be used to create quality visitors to your website. These are some of them:

On-page SEO, Off-page SEO,  Technical SEO

02. Content Marketing

This word refers to the process of creating and promoting content assets in order to increase brand exposure, traffic, lead generation, and customer acquisition. The following are some of the channels that may be used in your content marketing strategy:

Blog Post, EBooks and whitepapers, Infographics

03.Social Media Marketing

This method uses social media platforms to promote your brand and content in order to raise brand recognition, drive traffic, and create leads for your company.

Facebook, LinkedIn,  Instagram, Snapchat, Twitter, Pinterest

4. Pay Per Click (PPC)

PPC is a method of driving traffic to your website by paying a publisher every time your ad is clicked. One of the most common types of PPC is Google Ads, which allows you to pay for top slots on Google’s search engine results pages at a price “per click” of the links you place. Other channels where you can use PPC include:

Paid ads on Facebook/ Twitter, Twitter Ads campaigns, Sponsored Messages on LinkedIn

05. Affiliate Marketing

This is a sort of performance-based advertising in which you get compensated for promoting the products or services of others on your website. The following are examples of affiliate marketing channels:

Through the YouTube Partner Program, you may host video adverts, Using your social media profiles to share affiliate links.


06. Native Advertisement

Native advertising refers to ads that are mostly content-driven and appear alongside non-paid content on a platform; people also perceive social media advertising to be “native” — for example, Facebook advertising and Instagram advertising.


07. Marketing Automation

Marketing automation is a term that refers to software that automates your essential marketing tasks. Many marketing departments can automate processes that would otherwise be performed by hand, such as:

Email newsletters, Social media post scheduling, Lead-nurturing workflows, Campaign tracking and reporting


08. Email Marketing

Email marketing is a method for businesses to communicate with their customers. Email is frequently used to advertise information, offers, and events, as well as send customers to a company’s website. In an email marketing campaign, you could send the following sorts of emails:

Tips or similar series emails for customer nurturing, Customer welcome emails, Holiday promotions to loyalty program members, Blog subscription newsletters, Follow-up emails to website visitors who downloaded something

09. Online PR

The method of obtaining earned online coverage through digital periodicals, blogs, and other content-based websites is known as online PR. It’s similar to traditional public relations, except it’s done online. You may utilize the following channels to maximize your PR efforts.

Reporter outreach via social media, Engaging online reviews of your company, Engaging comments on your personal website or blog


10. Inbound marketing

Inbound marketing is a marketing strategy that involves attracting, engaging, and delighting consumers throughout the buyer’s journey. Every digital marketing method described above may be used as part of an inbound marketing strategy to create a customer experience that works with, not against, the consumer. 


11. Sponsored Content

You pay another firm or organization to generate and promote material that mentions your brand or service in some way through sponsored content. Influencer marketing is a prominent sort of sponsored content. A brand funds an influencer in its sector to produce articles or videos linked to the company on social media using this form of sponsored content.  A blog post or article intended to emphasize a topic, service, or brand is another example of sponsored content.


12. Search Engine Marketing (SEM)

It’s a terrific chance for a promotion when a potential lead is looking for a product or service that is connected to yours. Paid advertising and SEO are two excellent methods for marketing your company and capturing prospective prospects. Using sponsored adverts on search engines, search engine marketing is another approach to improve website visitors. Bing Ads and Google Ads are the two most popular SEM services. These sponsored ads appear at the top of search engine results pages and provide immediate visibility. This is also a good example of native advertising that works.

There are a few significant advantages to digital marketing:

  • You may concentrate your efforts on prospects who are most likely to buy your product or service.
  •  It is less expensive than traditional outbound marketing.
  • Digital marketing levels the playing field within your sector, allowing you to compete with larger corporations.
  • The effectiveness of digital marketing may be measured.
  • A digital marketing plan is easy to adapt and adjust.
  • Digital marketing may help you enhance your conversion rate and lead quality.
  • With digital marketing, you can engage people at any level.

Our Approach

  • Determine the most appropriate social media platform for your brand.
  • Grow your social following by managing your social media profiles.
  • Build a content strategy to engage your users by identifying the voice of the brand.
  • Post regular updates about your project and services.
  • Engage your audience on all social media channels by creating highly targeted content.
  • Special contests, quizzes, giveaways, and much more to engage your customers and encourage them to spread the word about your brand.
  • Ensure all social media metrics are measured so that your numbers can be improved.

Learn More about Influencer Marketing